Wednesday, December 27, 2006

macratech.com and search engine optimization

THIS IS A SCIENCE:
Macratech is one of the leading SEO companies offering outstanding paid SEO Services, PPC, Search Engine Optimization services, SEO Consultant Services, Website Promotion, Link Exchange Services and Search Engine Placement.You can get a website anywhere, but Macratech can make your website rank on top of Search engines. We aim at delivering innovative and competent Website Designing and Development solutions to clients we offer different web design services like designing templates, simple websites and simple dynamic websites, e-commerce websites etc. Search engine optimization is the process of making ones website content more search engine friendly to attract traffic by ranking higher. Macratech has the most experienced hand in the field of search engine optimization. Our Search Engine Optimization will help you in multiple ways:
Save money on marketing - compare PPC Improve your rankings during key phrase searches Increase your search engine traffic Strengthen your ability to attract your best audience Optimize your site for up to 100's of keywords Why is SEO Compulsory for your website? Well, let’s name the basic reasons:
More then 80% of the web site visitors come from the search engines. Thousands of web sites are registered every day. Promote Online Image and business card of your enterprise. Advertising campaign on the Internet is relatively cheap in comparison with others. 9 visitors in each ten come to the site from the search engines. Our services include:
Review of your current Search Engine ranking A successful Engine Optimization requires extensive skill and thorough understanding of systems, webpage designs, links, link management, do's and don't etc. Don't be fooled by mis-leading quick fix do it all advertisers. We do it right and we do it agrresively to fit your business profile.Keyword Research Analysis The selection of the correct keywords is one of the most important techniques for achieving high rank in the search engines. The reason is that most search engines do their text query and retrieval using keywordsSpam Review We do not use spam or any other unethical techniques. Our strategies include only logical solutions to obtaining higher search engine rankingsTheme Analysis Not only does your site have a theme on which it is centered, but the individual pages within your site also have specific themes. For example, you may have a site, which offers various products or services. Each product or service has its own "theme" and thereby will have specific keywords users will type into search engines to find these products or services. Web Design & Hosting Analysis Selecting a hosting provider who offers 99% uptime guarantee ensures that your site will be reachable to spiders all times. Also make sure that you’re your web hosting server supports the ‘If-Modified-Since-HTTP header’.In-depth analysis of your site with emphasis on structure Search Engines are one of the greatest marketing bargains available today. An In-depth analysis of your site with emphasis on structure and content help increase your online visibility, and drive more traffic to your business website.Content Development Suggestions Search Engines prefer static content. The objective of search engines is to deliver relevant results. If the content of the site keeps changing, the results drawn from the search engine's index might not match with the present content on the site. This would defeat the search engines' objective. Search engines therefore do not index dynamic contentCompetition Gap Analysis We will derive a Competition Gap Analysis that we can use to report on the rankings of your competitors. After examining their Page Rank, their Link-Backs, and their SEO levels, we recommend and implement solutions that will give you a stalwart presence on the web.Initial Search Engine Ranking Reports Our Initial search engine ranking reports before start of SEO allow us to check the website ranking positions for your keywords across Google; as well as all the other major search engines. It also consistently and comprehensively monitors the success of your Search Engine Optimisation campaign.Code re-structuring / optimization Search engine crawlers like “clean” code. They are able to scan accurate code much faster and easier without stumbling over erroneous tags and other errors. It can be extremely beneficial to validate your website code before publishing—it will produce better indexing results. The W3C has excellent code validation toolsOn-site content generation / deployment Home page should contain links to the site's sections, and possibly directly to articles you want visitors to get right into. Make sure the first thing your home page displays is a reason for visitors to stick around. Ideally, there should be 400-500 words on the home page. Home page should contain links to the site's sections, and possibly directly to articles you want visitors to get right into. Make sure the first thing your home page displays is a reason for visitors to stick around. Ideally, there should be 400-500 words on the home pageProfessionally Optimized Titles & Descriptions You can increase click popularity by having a good title and a good description of your website in your Meta tags. We would be providing titles, description etc for the important pagesMeta Tag Optimization One important step in your Search Engine Optimization (SEO) is meta tag optimization. Meta tags – pieces of HTML code embedded in each web page – act as pointers for the search engines, giving keyword descriptions of what the page is about. Originally it was one of the only methods for search engines to identify your content. Because of some of the urban myths surrounding the importance of meta tag optimization, Macratech can give you the edge over your competition. Strategic Keyword Placement It’s very important that you get your keywords into the text of the link (anchor text). We deploy internal anchor text optimization within the site. You can also apply it to links that you solicit from other websites to get excellent ranking results for your important keywords.Crawler Accessibility Conformity We will be making sitemap.xml file in order to ensure that each and every page of your website is crawled by the Search Engine spiders.Navigation of links on your site plays a big role in determining the stickiness of your site. A clean layout, neat navigation and using a lot of white space for your site enhances its looks. The navigation should be flexible enough to accommodate any amount of additional links in case you will be adding pages periodicallySearch Engine & Directory Submission Once the website is optimized it will be submitted to all the google related servers.With thousands of websites coming up daily this is the only way to inform Search Engines about a new site Industry specific Directory submissions A lot of new search engines apart from Google, MSN, Yahoo, AltaVista, Ask Jeeves, Gigablast, Teoma and WiseNet etc are gaining popularity. We need to submit your website to all these Search EnginesWeb Site Visibility Advertising Visibility of a site - the ease with which potential customers can find it amongst the myriad competitors - is a crucial factor in making a success of a business websitePaid directory submissions Once the website is optimized it will be submitted to at bcentral.com also known as Microsoft Small business center this is required for listing of your site at MSN Search engine.Content / article generation and distribution Search Engine spiders love a lot of content rather than HTML Elements which are present in your website, a website having a lot of content/information will be ranked high on search engines. Also we would like if you consider addition of 3-4 static HTML pages every month describing more about your business. Generally webmasters implement this with addition of sections like articles/testimonials etc. to be effective, your static pages must be included in your site map and linked in your navigationFinal Search Engine Ranking Reports Our Final search engine ranking reports after SEO Campaign allows you to check the website ranking positions for your keywords across Google; as well as all the other major search engines. It also consistently and comprehensively monitors the success of your Search Engine Optimisation campaign.

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